President
Mr. Wattles earned a Bachelor of Arts degree in philosophy from Ripon College in 1979 and an MBA in finance from the Seidman College of Business of Grand Valley State University in 1982. Mr.Wattles also earned a Bachelor of Arts degree in liberal studies from the William James College of Grand Valley State University in 1983.
Mr. Wattles has been employed in the investment advisory business since 1983. He was a principal, portfolio manager, and analyst with Fiduciary Counsel, Inc. New York, NY from 1983 to1995. In 1995, Mr. Wattles joined Arcadia Investment Management Corporation, Kalamazoo, MI, where he served as a principal, portfolio manager, and analyst until his departure in February, 2014, to establish Long Road Investment Counsel in April of 2014.
Charles Dwight Wattles CFA
Marilee Bartl, CPWA ®
Ms. Bartl earned a Bachelor of Arts degree in Political Theory and Constitutional Democracy from James Madison College, Michigan State University in 1995 and an MBA in Finance from Haworth College of Business, Western Michigan University in 1998.
Ms. Bartl has been employed in the investment advisory business since 1995. She was a Client Services Representative/Manager with First of America Investment Corporation from 1995 to 1998. In 1998, she joined Arcadia Investment Management Corporation, Kalamazoo, MI, where she served as principal, portfolio manager and equity analyst until August, 2015. In 2015, Ms. Bartl joined Norris, Perne & French LLP (NPF Investment Advisors) as partner, portfolio manager and strategy lead. At NPF, Ms. Bartl established, created and actively managed a multi-cap core growth equity strategy until October, 2021. Ms. Bartl re-joined Mr. Wattles at Long Road Investment Counsel in March of 2026.
is an employee owned investment management company. The firm provides its services to high net worth individuals, trusts, estates, and charitable institutions. LRIC manages separate client focused equity and fixed income portfolios. The firm invests in public equity and fixed income markets. It typically invests in the growth stocks of companies to create its equity portfolios. The firm invests in corporate debt securities, certificates of deposit, municipal securities and U.S. government and agency securities to create its fixed income portfolios. LRIC employs fundamental analysis to make its investments. Long Road Investment Counsel, LLC was founded in April, 2014 and is based in Kalamazoo, Michigan.